Unit 1 Marketing 市场营销.pptVIP

Unit 1 Marketing Chapter 1 Gender and Spending Words should know 1. gender:性别 What are your birth date and gender? 您的出生日期和性别？ Do some majors have a gender bias? 在某些专业存在性别偏见吗？ This is the highest form of gender discrimination. 这是最高级别的性别歧视。 2.electronics:n.电子学；电子学应用，电子器件；电子工业； His talk shows his ignorance of electronics. 他的谈话表现出他对电子学一无所知。 Mr. zhang says that japans electronics is quite advanced. 小张说日本的电子学很先进。 It is surprising that electronics has rapidly developed in these years. 近些年电子学的快速发展是惊人的。 3.purchase: v.购买； He purchased a ticket and went up on the top deck... 他买了一张票，然后上到顶层甲板。 Most of those shares were purchased from brokers. 大部分的股份是从经纪人手中购得的。 purchaser The broker will get 5% if he finds a purchaser... 找到一个买家，经纪人就能提成5%。 4.market:gathering of people for buying and selling goods; place where they meet The market is rather depressed at the moment. 目前的市场相当萧条。 The sales manager wants to open up new markets in the Far East. 销售经理想在远东开辟新市场。 marketing n.市场营销；行销 This company puts a high value on marketing. 这家公司高度重视市场营销。 5.consumer:a person who buys and uses goods and services We should adopt the consumers suggestion. 我们应该接受用户的建议。 We need more feedback from the consumer in order to improve our goods. 我们需要从消费者那里多得到些反馈信息以提高产品质量。 6.study: n.a thorough enquiry into a particular subject, especially including a piece of writing on it; an act of studying one or more subjects; a room used for learning; 研究;学习,学业,读书;书房; This reference book is very useful to our study. 这本参考书对我们的研究很有用。 He persisted in the study of law. 他坚持学习法律。 She secludes herself in her study to work. 她把自己关在书房里埋头研究。 7.innovative:newly invented or introduced;different from,and especially better or cleverer than,previous ones; These designs are full of innovative ideas. 这些设计富有创新的理念。 She was an imaginative and innovative manager. 她是个有想象力和革新精神的经理。 new:new普通用词，与old相对，指最近的或创新的。 fresh:fresh指新鲜的、新做的，侧重创新。 novel:novel侧重新事物的新奇和独特。 original:original强调独创性。 innovative:innovative强调富有创新和革新精神 8.implication:thing that is suggested o