Global_Sourcing.pptVIP

* * * International Business: Strategy, Management, and the New Realities * International BusinessStrategy, Management the New RealitiesbyCavusgil, Knight Riesenberger Chapter 16 Global Sourcing International Business: Strategy, Management, and the New Realities * Global Sourcing: Shopping the World Along with competitors Reebok and Adidas, Nike contracts out nearly all of its athletic shoe production to foreign suppliers. These firms are best described as brand owners and marketers, not as manufacturers. Apple Computer sources some 70% of its production abroad while focusing its i