工商英语Part One.docVIP

幻灯片1 Part One 幻灯片2 语法小结 paragraph 1 it 做形式主语 syn paragraph 4 what相当于that which paragraph 2 sentence 2 定语从句 paragraph 3 the last sentence 分析句子结构 幻灯片3 paragraph 5 sentence 1 that引导的同位语从句 在某些词（如idea, fact, rumour, news,hope, belief, thought,doubt等）后我们有时用that或连接代（副）词引起的从句做同位语，称之为同位语从句。 I had no idea that you were here. We expressed the hope that they would come and visit China again. The fact that the prisoner was guilty was plain to everybody. 幻灯片4 注意： 定语从句与同位语从句的区别 幻灯片5 1、Economists first began to analyze consumer behavior over a century ago when it was fashionable in psychological circles , to assert that much of human behavior could be explained by people , desire to realize as much pleasure and to avoid as much pain as possible . 经济学家最初在一个多世纪以前开始分析消费者行为，当时在心理学界这种观点很流行，那就是坚持大多数人类行为能够通过人们尽可能地趋利避害来加以解释。 幻灯片6 2、The pleasure - pain doctrine was quickly borrowed by economists and applied to the sphere of consumer expenditures in what became the first systematic theory of motivated consumer behavior . 这种苦与乐的信条很快便被经济学家借用了，并且运用于消费者的消费行为中，并使之成为解释消费者行为的第一个系统理论。 幻灯片7 3、The utility inherent in a good or service derives from whatever qualities it has that gives it want 一satisfying capabilities . 内在于商品或服务的效用来源于它所具有的品质，该品质赋予了其满足需要的能力。 幻灯片8 4. Wool clothing does not have the same utility or want-satisfying powers for people living in short 一winter climates as for those living in long-winter climates . 对于那些生活在短冬气候的人们来说，毛衣其所具有的效用和其对于那些生活在漫长冬季的人们的效用是不一样的。 幻灯片9 5、But irrespective of the wide variations that different persons may place on the utility of a good or service , the utility concept offers a purposeful basis for establishing consumer preferences for what and how much they will purchase because it leads to comparisons of the amounts of satisfaction received from different consumption rates of different goods and services .