高一英语module 4 unit 1 advertising译林出版社知识精讲.docVIP

高一英语Module 4 Unit 1 Advertising译林出版社 【本讲教育信息】 一. 教学内容： Module 4 Unit 1 Advertising ［教学目标］ Unit 1 Reading strategy: reading expository writing 二. 重点、难点： Reading strategy, Language Points 三. 教学过程： （一）Reading strategy 1. Expository writing is meant to introduce you to basic information on a topic. It usually follows the same basic format: introduction of subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g., ‘ Even if an ad does not lie, it does not mean it tells you the complete truth’, always look at the information that follows it closely. You should be able to find facts to support the idea, such as ‘All it says is that it fights it and that is not the same thing at all’. The author will follow this information with a concluding statement, which tells you what you are supposed to learn from the passage?‘We must not fall for this kind of trick!’ 2. the structure of the passage Paragraph 1 introduction Paragraph 2-5 supporting details Paragraph 2 What is an advertisement? There are two kinds of advertisements 100 －commercial advertisements and public service advertisements（PSAs） Paragraph 3-4 commercial advertisements do not tell people the complete truth. Paragraph 5 public service advertisements do not play tricks on us. Paragraph 6 conclusion— be smart about advertisements. （二）Word Study 1. advertise v. 做广告；登广告 eg. Many companies will only ~ in the Sunday paper. advertiser n. 登广告者；广告商 advertisement n. 广告 eg. At this time of year, the papers are full of ~s for skiing holidays. 2. be used to doing/sth 对……习以为常，习惯于 eg. I’m not ~ the smell of the chemicals. be used to do 被用来做……（be used for） eg. The knife was used for cut meat for guests. used to do 曾经；过去常常 eg. Uncle Tom used to live in a small town in Texas. 3. share v. 分享；分担 eg. We dont have enough books so youll have to ~. ~with eg. Will you ~ your experiences with me? ~ between/among eg. They ~d the cake bet