高三英语unit 5 getting the message 人教版知识精讲.docVIP

高三英语Unit 5 Getting the Message 人教版 【同步教育信息】 一. 本周教学内容： Unit 5 Getting the Message 二. 重点、难点 了解广告知识，能读懂英文广告的内涵。复习非谓语动词用法。 具体内容 1. The development of radio, television and other media has gone hand in hand with the development of advertising. 2. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that … accuse sb. of …: say that sb. has done wrong, is guilty of sth. eg. He was accused of cheating. The accused was acquitted of the charge. 3. By introducing a brand name to potential customers, and by associating the product with the customers’ need, … associate sb. /sth. with sb./sth.: join … together; connect … in one’s mind eg. Whisky is usually associated with Scotland. I don’t like you associating with such kind of people. associate oneself with sth.: declare or show that one is in agreement with sth. eg. I have never associated myself with your political idea. 4. The best chance to reach customers is to appeal to their emotions. appeal to sb. for sth.: make an earnest request; be attractive or interesting to sb. eg. The police appealed to the crowd not to panic. The idea of camping has never appealed to me. 5. There are many things we need to take into consideration before we buy an expensive product, … take sth. into consideration: take account of sth.; make allowanced for sth. eg. I always take fuel consumption into consideration when buying a car. 6. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman. arm oneself/ sb. with sth.: supply or equip sb. with … eg. The salesgirl supplied the customers with the facts and figures of the products. 【典型例题】 [例1] It was that caused him to serve dinner an hour later than usual. A. we being late B. our being late C. we were too late D. because we were late 答案：B 解析：本句话是个强调句，强调部分是句子的主语，being late是动名词时可做主语，动名词的主格往往以one’s或 one的宾