工业品项目性销与渠道管理.docVIP

工业品项目销售2010年产品销售销售销售销售销售项目销售销售销售项目项目产品项目绩效项目销售【课程精髓】一、卡位战略 --营销战略腾飞的利剑模块一 卡位——开辟市场新蓝海1、如果你创造新游戏规则，结果会怎样？2、“十六字真言”，卡位的核心战略思想明确定位（领导者）1、建立区隔，给竞争对手设立安全线2、集中力量的优势效应 模块二 挖掘优势（差异化）1、优势不仅仅是优点2、创造优势战略的六大步骤做到最好（聚焦）1、做到最好的标准是什么？2、聚焦原理，找准焦点模块三 建立团队（借力打力）1、团队的冲突与绩效产品产品大客户营销项目销售项目项目项目商务谈判销售项目销售五、项目销售项目销售项目销售销售采购项目销售大客户营销人力资源销售销售项目北京上海 上海普瑞思管理咨询有限公司 leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take