学位论文---关于安陆白花菜在常青市场营销策划书.docVIP

安陆白花菜进入常青花园市场进行营销策划方案 朱恒玺 宋洋 赵荣刚 目录 前言...................................................................................................................................................2 概要提示............................................................................................................................................3 一、环境分析....................................................................................................................................4 二、SWOT分析................................................................................................................................6 三、营销战略....................................................................................................................................7 四、营销目标....................................................................................................................................7 五、营销组合策略............................................................................................................................8 六、行动方案....................................................................................................................................9 七、营销预算....................................................................................................................................10 八、风险控制...................................................................................................................................10 九、结束语.......................................................................................................................................10 附录..................................................................................................................................................11 附录【1】........................................................................................................................................11 附录【2】......................................