营销学1-8练整合.docVIP

营销学第一单元测试练习 ?1. Henry Ford promised his customers a car of any colour as long as it was black. His philosophy was producing the Model T car which would be affordable to his customers. This is an example of the marketing concept. A: True B: False 2. The main elements of marketing are advertising and selling. A: True B: False 3. The most basic concept underlying marketing is that of __________. A: Needs B: Products C: Customer satisfaction D: Wants 4. Wants can become demands if they are backed by __________ A: Buying pow