北语16秋《英商务通论》作业1.docVIP

17春16秋《英语商务通论》1 一、多选（共 10 道，共 50 分。） 1. New Product Ideas can come from investigation of___ . A. consumer needs B. new possibilities offered by technological advances C. analysis of rival products D. suggestions from suppliers E. Commercialization 标准解： 2. The advantage of sole proprietorships are many fold. Following are their major appeals: ___. A. Simple to Establish B. Freer In Decision-Making C. Easy Keep Operational and Financial Secrecy D. Less Tax Burden 标准解： 3. Being a sole proprietor does not mean you are free from problems. There are some of the disadvantages as ___. A. unlimited liability B. limited access to capital C. limited managerial expertise D. easy keep operational and financial secrecy 标准解： 4. The cost and value of middlemen are ___. A. time utility B. place utility C. information utility D. form utility 标准解： 5. Consumer products can be further classified into___. A. convenience goods B. shopping goods C. specialty goods D. industrial goods 标准解： 6. Products generally fall into two categories as____. A. consumer products B. industrial products C. tangible products D. intangible products 标准解： 7. Consumer products can be further classified into___. A. convenience goods B. shopping goods C. specialty goods D. industrial goods E. 标准解： 8. The major forms of　 business in a market economy are___. A. sole proprietorship B. partnership C. corporation D. franchising 标准解： 9. Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___. A. Limited Liability B. Easy to Expand C. Separated Ownership and Management D. Continuous Life 标准解： 10. Consumer products can be further classified into___. A. convenience goods B. shopping goods C. specialty goods D. industrial goods E. 标准解： 16秋《英语商务通论》1 二、判断（共 10 道，共 50 分。） 1. In China,sole proprietorships account for about three-quarters of all businesses. A. 错误 B. 正确 标准解： 2. Corporations are the backbone of modern economies, although in number corporati