财务管理毕业论文-家电零售业上市公司财务业绩评价.docVIP

黑龙江东方学院 本 科 生 毕 业 论 文 家电零售业上市公司财务业绩评价 学生姓名 学 号 专 业 财务（会计方向） 班 级 2010级2班 指导教师 学 部 管理学部 答辩日期 2014年05月22日 家电零售业上市公司财务业绩评价 摘 要 近年来，家电行业正经历着前所未有的，爆炸式的增长，家电行业的发展不仅对经济增长具有重要意义，而且已经成为全球家电最重要的市场之一。作为家电零售业的领军者，家电行业财务绩效也引起了广泛关注，在家电行业蓬勃发展的今天，对家电行业上市公司的财务绩效进行评价，有助于提高家电行业的竞争力，进而提升国家整体竞争力有着一定的现实意义。 有鉴于此，以家电行业的年度财务报告为基础，揭示了其财务绩效较好方面的原因，同时对其尚需改进的方面提供了建议：提高盈利能力对策，提高营运能力策略，提高短期偿债能力策略，以期为最终实现提升本土家电行业竞争力的目标献计献策。 关键词：家电行业；财务绩效；指标体系；模糊综合评价法 Home Appliance Retail Financial Performance Evaluation of Listed Companies Abstract In recent years, the home appliance industry is experiencing an unprecedented, explosive growth, the development of the home appliance industry is not only important for economic growth, and has become the worlds most important home appliance markets. As a leader in home appliance manufacturing industry, home appliance industry, financial performance has attracted wide attention, in todays booming auto industry, the home appliance industry, the financial performance of listed companies to evaluate and help improve the competitiveness of the home appliance industry, and thus enhance national the overall competitiveness of a certain practical significance. For this reason, the home appliance industrys annual financial report as a basis to reveal its financial performance better reasons, but it still needs to provide recommendations for improvement: the use of advanced sales strategies to improve profitability, enhance the liquidity of assets, strengthen the integration of capital to enhance the development capacity, with a view to ultimately enhance the competitiveness of the local home appliance industry target their suggestions. Key words： The home appliance industry; financial performance; indicators; fuzzy comprehensive evaluation method 目 录 摘 要 I Abstract II 第1章 绪论 1 1.1 研究目的和意义 1 1.1.1 研究目的 1 1.1.2 研究意义 1 1.2 国内外研究现状 1 1.2.1