毕业论文__国产汽车行业竞争力分析.docVIP

河南农业大学 本科生毕业论文（设计） 题 目 国产汽车行业竞争力分析 学 院 机电工程学院 专业班级 交通运输07级2班 撰写日期：2011年5月5日摘 要 汽车业作为一个产业关联性强、需求价格弹性和收入价格弹性高、规模经济效益明显、资金和技术密集度较高的现代产业，对整个国家经济发展起到了重要拉动作用。2009年，我国汽车累计生产1300万辆，同比增长创历年最高，使我国成为世界第一汽车生产和消费国。同时，统计显示，2010年我国汽车产量为1826万辆，比上年增长32％，占全球当年汽车总产量的23.5％，连续第二年保持第一汽车制造大国的地位。虽然我国的汽车业发展迅速很快，但我国汽车业的竞争力却还很弱小。国内汽车制造业“增产不增收”的局面日渐严重，单车利润呈逐年下降的态势。汽车企业相互之间的竞争仍然局限在低成本、低价格的层面，缺乏创新技术和自主品牌。在此背景下，本文从竞争力的基本理论出发，结合我国汽车整车业、汽车零部件业、汽车产业集群等方面的现状，与汽车业先进国家进行了对比分析，对我国汽车业的竞争力状况做了相对客观的评价并提出了一系列提高我国汽车业竞争力的措施。 关键词：汽车业；竞争力；现状；措施 Competitive Analysis of Domestic Auto Industry Abstract As strong industry relevance, higher price elasticity of demand and price elasticity of income, significant economies of scale, higher capital and technology-intensive degree in modern industry, automotive industry plays a very important role in driving to the development of the entire national economy. In 2009, Chinas total production of 13 million vehicles, an increase of a record high, makes China the worlds automobile production and the consumer. Meanwhile, statistics show that Chinas auto output in 2010 was 18,260,000, an increase of 32% of the world 23.5% of total automobile output that year, the second consecutive year to maintain the status of the first automobile manufacturing country. Although Chinas auto industry is developing rapidly, the competitiveness of Chinas automobile industry is still very weak. The domestic auto industry, increasing output without increasing situation becomes more serious, cycling profits showing a declining trend. Competition among auto companies is still limited to low-cost, low price level, lack of innovation and independent brands. In this context, this article makes a contractive analysis to the industry in advanced countries from the basic theory of competition, combined with Chinas automobile industry, the auto parts industry, automobile industry cluster and so the status quo; makes a relatively objective conditio