LV奢侈品品牌场调查.docVIP

时尚传播学调研报告 ----奢侈品品牌市场调查 黄婷 调研时间： 2012年 1月 2日、3日 二、 调研地点： 东方百货大洋晶典万达东方百货大洋晶典万达福州八中对面的东百乌山路冠亚广场大洋晶典LV,是法国著名奢侈品牌路易·威登（LouisVuitton）的简写，“路易·威登”这一品牌早期主要设计和出售高档皮具和箱包，进入21世纪后，成为涉足时装、饰物、皮鞋、箱包、传媒、名酒等领域的巨型时尚航母。 产品包括手提包，旅行用品，小型皮具，配饰，鞋履，成衣，腕表，高级珠宝及个性化订制服务等。 LV在福州的规模及营销渠道:八一七北路268号 大洋晶典118商铺，店铺整体面积五百七十平方米，销售面积为三百三十平方米。销售旅行箱包，时尚手袋，男女鞋履，腕表与配饰在内的路易威登精品。 营销渠道： 直接销售直接销售绕过复杂的中间环节直接面对顾客与顾客进行直接沟通，避免了信息经过多个环节的传播而失。可以比较准确地了解和掌握消费者的需求网络销售渠道手袋网络销售渠道是指生产企业借助计算机网络尤其是互联网，将手袋产品转移到消费者首重所需的中间环节。。 The rectification measures: (LED Leadership: Luo Mingjun, rectification time: before September 25th, 1, long-term adherence) to solve the problem of lack of awareness of the harm of Party cadres the four winds. To further strengthen education and guidance on the implementation of the central eight provisions, the provincial nine provisions of the county committee of the ten provisions extensive publicity, eliminate thoughtBarriers The rectification measures: (LED Leadership: Luo Mingjun, rectification time: before September 25th, 1, long-term adherence) to solve the problem of lack of awareness of the harm of Party cadres the four winds. To further strengthen education and guidance on the implementation of the central eight provisions, the provincial nine provisions of the county committee of the ten provisions extensive publicity, eliminate thoughtBarriers The rectification measures: (LED Leadership: Luo Mingjun, rectification time: before September 25th, 1, long-term adherence) to solve the problem of lack of awareness of the harm of Party cadres the four winds. To further strengthen education and guidance on the implementation of the central eight provisions, the provincial nine provisions of the county committee of the ten provisions extensive publicity, eliminate thoughtBarriers