高中英语Unit1 ProjectDeveloping an ad campaign课件牛津版必修4.pptVIP

* Unit 1 Project Developing an ad campaign An advertisement Commercial ads PSAs An ad campaign Read the first paragraph and try to find the definition for an ad campaign. an organized programme of advertisements use various kinds of ads reach a particular audience An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. Read the passage quickly and try to answer the following questions: 1 What are the common media that people use in an ad campaign? 2 Please list the first 3 questions people should consider before starting an ad campaign. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience? Slogan: Logo: newspapers/ magazines/ billboards/ televisions/ mailings/ Internet Social issue: Prevent Swine Flu Outbreak be well be clean WASH YOUR HANDS a Wellbee media ________ an ad campaign Step 1 *have a clear ____ and _____ audience in mind; *do a little _______ and you can _____ the right ______ for the right people. Step 2 *gather _________ from your research; *It is important to always try to _____ to the way the audience will _____. Step 3 *use different _______ to get your message _____ *decide what ________ you want to use to _____ your audience. Building goal target research create message information appeal react methods across approach reach Read the passage carefully and try to fill in the blanks Language Focuses 词组翻译： 1.有清晰的目标 2.有机会用不同的媒体做广告 3.以特定的观众为对象（reach译为被看到或听到） 4. 决定做某事 5.迎合。。 6.对。。关心 7.传达 8.组织，汇集 9.你想用的方法 10.主要依赖于 1.have a clear goal 2.have the chance to advertise using different media 3.reach a particular audience 4.determine to do sth 5. appeal to 6.be concerned with 7.get…acros