外贸函电——如何建立外贸关系.pptVIP

Establishing Business Relations Brief Introduction Establishment of business relations means setting up business connections between two firms who have had no business dealings with each other before. To establish extensive business relations with prospective dealers is of the utmost importance in the international trade. Having obtained the name and address of the firm you are about to enter into relations with, you’d better get to know all the possible information about the firm, especially its financial position and business integrity which are considered vital in today’s business. You may approach banks, chambers of commerce, or enquiry agencies for information. As a usual practice, the first transaction dealers, especially importers, would be required to provide their own banks or trading partners with credit references. Channels of establishing trade relations Web the banks the Chambers of Commerce both at home and abroad Commercial Counselor’s Office Trade directory The advertisements in newspapers The periodicals / magazines Friends in business circles The introduction from his business connections Attendance at trade fairs and exhibitions held at home and abroad Mutual visits by trade delegations and groups, etc. The market investigations Self-introduction by merchants themselves Correspondence 1) where you get the information 2) your intention for export or import; 3) a brief introduction to your business scope, experience and products → the lines of business being handled → long history and wide experience → Goods--- State simply, clearly and consciously what you can sell or what you expect to buy. Express the desire to establish the business relations. 4) the reference as to your firm’s credit standing → Financial standing 5) Closing---express the desire to establish the business relations and an early reply * *