毕业设计(论文)－厦门格绿能光电公司“LED路灯”推销技巧与对策研究.docVIP

PAGE PAGE II 厦门格绿能光电公司“LED路灯” 推销技巧与对策研究 摘 要 推销即推广销路，推销陈货；又称宣传某种理论、观念。自改革开放以来，推销带着模糊的概念在我国企业中得不到充分的理解和发挥重要的作用。厦门格绿能光电公司在众多的企业里脱颖而出，除了有一个好的经营者决策策划以外，还有实施执行 HYPERLINK /view/1707626.htm \t _blank 营销方案的还是直接与客户打交道的业务人员。在商品经济发达的国家认为“推销工作是经营的命脉”、“熟悉经济环境及应付市场变化的好手”和“新产品的建议者和开发者”。推销技巧与对策更是厦门格绿能光电公司在推销过程中最为重视的环节，只有在不断的推销过程中不断的改进才能得到不断的发展。 关键词：推销 推销技巧 推销对策 Abstract Marketing is to promote sales, marketing Chenhuo; a derogatory a propaganda theories, concepts. Since the reform and opening up, with a vague concept to sell in Chinas enterprises are not fully understood and play an important role. Xiamen Green photoelectric cells in a large number of companies stand out, in addition to those making a good business plan, there implementation of the implementation of marketing programs dealing directly with customers or business people. In economically devel countries of goods that the lifeblood of business is to sell, familiar with the economic environment and the players to cope with changes in the market and new product proposals and developers. Skills and strategies to promote more green energy photovoltaic cells Xiamen in the process of selling the most important aspect of marketing only in the constant process of continuous improvement can be continually developed. Keywords: Marketing Marketing skills Marketing strategy 目 录 TOC \o 1-4 \h \z \u HYPERLINK \l _Toc296010033 摘 要 PAGEREF _Toc296010033 \h I HYPERLINK \l _Toc296010034 Abstract PAGEREF _Toc296010034 \h II HYPERLINK \l _Toc296010035 绪论 PAGEREF _Toc296010035 \h 1 HYPERLINK \l _Toc296010036 一、现代推销技术的相关理论知识 PAGEREF _Toc296010036 \h 2 HYPERLINK \l _Toc296010037 (一)推销的概念 PAGEREF _Toc296010037 \h 2 HYPERLINK \l _Toc296010038 (二)推销的原则 PAGEREF _Toc296010038 \h 2 HYPERLINK \l _Toc296010039 1.满足顾客需求原则 PAGEREF _Toc296010039 \h 2 HYPERLINK \l _Toc296010040 2.互利互惠原则 PAGEREF _Toc296010040 \h 2 HYPERLINK \l _Toc296010041 3.推销使用价值观念原则 PAGEREF _Toc296010041 \h 2 HYPERLINK \l _Toc296010042 4