12-New Marketing Mix.pptVIP

Chapter 12 Competing through new marketing mix Content Market offer (Product strategies) Pricing strategies Communication strategies (Promotion) Distribution strategies The extended marketing mix- people, processes, physical evidence New businesses and business models Product strategy Product/service choice criteria Diffusion of innovation Managing product over its life cycle The impact of the internet on market offerings Product/service choice criteria The rational and overt Perceived benefits Physical justification Beliefs about VFM Availability Habit Emotional Covert Fits lifestyle Expre