大学毕业论文-小肥羊连锁餐饮企业b2c平台的应用研究.docVIP

“小肥羊”连锁餐饮企业B2C平台的应用研究 摘 要 信息时代，随着电子商务的深入发展，电子商务的应用已经普及到市场中的每一个领域和每一个行业中。无论是大型企业、中型企业还是小微企业，在企业的日常管理和商业运作中都或多或少的应用到了电子商务。电子商务的应用能够为企业带来巨大商机和发展空间，中小型企业应该认识到电子商务能够为企业带来的巨大利益，学习应用电子商务，以适应当前国际化市场发展的需要。 当前，一方面由于企业面临的市场环境更加恶劣，竞争压力巨大，另一方面又由于中小型民营企业自身存在的如运营模式陈旧，管理水平低下和不能及时准确的了解消费者需求等问题，使得中小型民营企业特别是服务类中小型民营企业的竞争力逐步弱化。因此，中小型民营企业应该结合自身的特点和优势，适当的应用电子商务平台和渠道，优化业务模式，增强企业核心竞争力。 本文首先综述了国内一家服务类企业电子商务应用的现状，然后运用案例分析的方法，分析了淘宝网B2C的电子商务应用，目的是为后续“小肥羊”全国连锁餐饮服务企业的电子商务应用方案找出成功的经验和启示。最后，论文提出并详细阐述了“小肥羊”全国连锁餐饮服务企业电子商务应用的规划方案。 关键词　中小型民营企业、电子商务B2C平台、管理创新、核心竞争力 Analysis about The use of B2C platform for “The litter sheep”enterprise Abstract In the information age,Along the development of e-commerce,e-commerce already widespread in our daily life and in every business.Not only large and medium enterprise but small and micro business,most of them use the e-commerce to deal with their daily management question and continue their running commerce.The use of e-commerce can make more business opportunity and huge development space for every business who use it.So,medium and small business should realize this huge advantage and study how to use e-commerce to adapt the development of the international market today. Now,For one thing,because the business facing the disordered market environment and the huge competitive pressure;For another,due to the small and medium sized private enterprise have their own defect.for example the old running mode ,The low lever of management and can not knowing the consumer磗 demand and so on.These questions make the small and medium sized private enterprise磗 competitiveness(particularly the service class of small and medium-size enterprise) gradually diminished, So the small and medium sized private enterprise should combine with their own characteristics and advantages and appropriate apply the e-commerce to optimize the business model and enhance enterprise core competitive ability. This paper describes the current situation of one service class enter