2016广告人不可不知的营销工具.pptVIP

广告人不可不知的营销工具 6月2日yy讲座提纲 YY频道主讲：holyfield Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 广告的目的什么? 沟通 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 目录 甲方营销工具 4p和4c 定位理论 马斯洛的需求层次论 购买决策的八大环节 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 为什么甲方难以沟通? ----他们在想什么 最大的沟通障碍来自于双方的营销知识背景的差距 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004