中小企業融资难的对策探讨.docVIP

我国度假型酒店的康乐经营现状分析及问题浅析 摘要：在度假型酒店经营过程中，因其特殊的性质和定位，康乐项目是经营的很大一方面，但其在这方面的开发却存在诸多不尽如人意之处。加之目前国内对酒店康乐项目的整体重视度不够，研究上比较薄弱，很多酒店在康乐项目开发存在问题时，不能很好地运用理论提出解决措施，本文主要通过对当前国内度假型酒店康乐项目开展现状及问题进行分析，综合影响康乐项目选择的因素，为度假型酒店合理地开展康乐项目提出针对性意见和建议，以引导其更好更健康地进行发展。? 关键词：度假酒店、康乐经营 Vacationing industry in our country, the hotels recreational business model Abatract：in the process of vacationing industry hotel management, because of its special nature and orientation, recreation project is a large on the one hand, but its development in this area there are many unsatisfactory place. Combined with the present domestic whole recreation programs seriously insufficient, research is weak, many hotels in recreation project development existence question, not well using the theory of solving measures are put forward, this article mainly through to the current situation and problems of the current domestic vacationing industry hotel recreation project were analyzed, and the comprehensive factors that influence the recreation project selection for vacationing industry hotel reasonably to engage in recreational projects targeted Suggestions and opinions, to guide the development of better and more healthy. Keywords: resort hotel, recreation management 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc15419 1绪论 PAGEREF _Toc15419 3 HYPERLINK \l _Toc22624 1.1研究背景 PAGEREF _Toc22624 3 HYPERLINK \l _Toc31927 1.2研究意义 PAGEREF _Toc31927 4 HYPERLINK \l _Toc22412 2理论研究综述 PAGEREF _Toc22412 4 HYPERLINK \l _Toc6379 2.1国内研究综述 PAGEREF _Toc6379 4 HYPERLINK \l _Toc8934 2.2国外研究综述 PAGEREF _Toc8934 5 HYPERLINK \l _Toc3997 3我国度假型酒店的康乐经营现状分析 PAGEREF _Toc3997 6 HYPERLINK \l _Toc2740 3.1度假型酒店康乐产业竞争激烈 PAGEREF _Toc2740 6 HYPERLINK \l _Toc29225 3.2销售品牌特色不明显 PAGEREF _Toc29225 6 HYPERLINK \l _Toc7241 3.3度假型酒店管理缺乏规范 PAGEREF _Toc7241 7 HYPERLINK \l _Toc31837 3.4康乐项目营收占酒店项目的比例少 PAGEREF _Toc31837 7 HYPERLINK \l _Toc250 4我国度假型酒店的康乐经营问题分析 PAGEREF _Toc250 8 HYPERLINK \l _Toc1030 4.1内部原因 PAGEREF _Toc1030 8 HYPERLINK \l _Toc2533