汤文论文关于企业核心竞争力探讨.docVIP

湖北工业大学商贸学院毕业论文 PAGE PAGE III PAGE 1 摘 要 企业核心竞争力是企业持续竞争力资源。核心竞争力问题是目前管理学界研究的前沿领域与重点内容之一。 本文通过知识经济时代，抓住知识更新速度加快的特征，对企业竞争日益激烈的环境的变革进行的分析。首先从企业核心竞争力的体系到特征都做了一个详细的概述和加以评论。然后随着知识经济时代和全球化的到来，针对知识管理对于企业的重要性也日渐显露出来。经济全球化以及全球性竞争加剧，企业的优势和劣势不再是国内的问题，同时国外的优劣势问题也影响着国内企业的发展，文中对企业国内外的优劣势进行了详细的分析。其次针对企业核心竞争力是企业的生命线，是企业运行发展的动力源泉。企业如何培育出强有力的核心竞争力举措，应积极打造人才资本，建立学习的组织远远不够，还要增强企业的创新能力、战略管理能力和营销管理能力。 关 键 词:企业核心竞争力 全球化 生命线 举措 Abstract The core competitive force of the enterprise is the enterprise continued competitiveness resources. The core competitiveness problem is the field of study of management and one of the important content of frontiers. This paper through the knowledge economy era, seize the knowledge update speed features, to the enterprise increasingly competitive environment of the analysis of the reform. First from the core competitive power of enterprise system to feature all did a detailed overview and comment. And then with the knowledge economy era and the arrival of globalization, in view of the importance of knowledge management for enterprise has also become exposed. Economic globalization, and the global competition, the advantages and disadvantages of the enterprise is no longer domestic and, at the same time, the advantages and disadvantages of foreign domestic problems also influence the development of the enterprise, the enterprise the advantages and disadvantages of both at home and abroad were analyzed in detail. Second for the enterprise core competitive ability is the life of the enterprise, is the enterprise operation development power source. Enterprise how to cultivate the core competitive power of the strong measures, should actively build of human capital, establish a learning organization is far from enough, must strengthen the innovation ability, and the enterprise strategic management ability and marketing management ability. keywords:enterprise core competitive power globalization lifeline measures 目 录 TOC \o 1-3