西安汽车爱好者网站策划—毕业论文.doc

西安汽车爱好者网站策划 摘要：随着目前中国汽车产业水平的提高，汽车已经走进千家万户，同时汽车周边产业的发展也如火如荼。西安市作为西部的一个经济交汇中心，拥有庞大的私家车用户，可是却没有相对应的汽车网站提供全面的汽车基础知识、汽车选购平台以及汽车衍生产品和服务。同时，通过网络搜索，可以看出在目前的中国互联网上针对汽车的这些服务也都不尽如人意，无论是门户网站的浅尝辄止还是专门的汽车技术网站都无法给广大的用户提供全面的、能够使生活与娱乐相结合的服务。 本策划以西安市为基点，提出了一个依托于网络的便捷性、无时空约束性等优势，并以区域性广大汽车用户和潜在消费用户为消费目标的全面性、教育性、娱乐性的网站策划。目的是伴随西安快速发展的经济形势，为人们提供满足其日益提高的生活需求的专业汽车消费网络平台。 关键词：西安；汽车网站；策划 Xian car enthusiast site planning Abstract:With Chinas automobile industry standards, car has been into the tens of thousands of households, at the same time the perimeter of the automobile industry can develop like a raging fire. Xian city as a western economic convergence center, has a huge private car users, but not the corresponding car site provides comprehensive basic knowledge of automobiles, auto purchase platform and car derived products and services. At the same time, through the network search, can be seen in the present Chinese Internet for automotive services such as these are not just as one wishes, regardless of is the portal of the superficial or specialized automotive technology site can give the vast numbers of users with comprehensive, can make life and entertainment combined service. The plan to Xian city as the starting point, put forward a relying on network convenient, without time and space constraints and other advantages, and regional the majority of car users and potential users for consumer consumption goals comprehensive, educational, recreational site planning. Purpose of Xian is accompanied by rapid economic development, people to meet the increasing demand of life of professional automotive consumer network platform. Key words: Xian; auto sites; planning 目 录 1 绪论 1 1.1 研究背景和意义 1 2 网站可行性分析 2 2.1 市场现状 2 2.2 消费者行为分析 2 2.3 竞争对手分析 3 2.4 网站分析与定位 4 3 网站内容规划 5 3.1 网站网页设计 5 3.2 网站栏目内容 6 3.2.1 网站前台页面 7 3.2.2 网站后台页面 8 3.3 网站技术策划 8 4 网站运营与推广 10 4.1 运营策划 10 4.1.1 网站运营分析 10 4.1.2 网站运营战略 10 4.1.3 网站的赢利模式 11 4.2 推广策划 11 4.2.1 商业资源合作推广 11 4.2.2 搜索引擎推广