供應链上零售商与供应商双赢局面的研究.docVIP

PAGE PAGE 1 供应链上零售商与供应商双赢局面的研究 摘要：在供应链上，零售商与供应商是主要的参与者。面对日益复杂的市场，零售商与供应商的合作已成为双方规避未来不确定性、获取市场竞争优势的必然选择。 本文主要研究零供双方建立双方双赢的合作伙伴关系，并结合国美和TCL的合作进行论证。 关键词：零售商 供应商 供应链 双赢合作 Abstract: In the supply chain, retailers and suppliers are the main participants. Faced with the increasingly complicated market, its necessary for both retailers and suppliers to cooperate with each other in order to avoid the uncertainties of future and obtain the competitive advantages in the market. This text focuses on how to make up the win-win cooperation of pretailers and suppliers, and combine