导入电子商务对企业竞优势的影响.docVIP

导入电子商务对企业竞争优势的影响 电子商务（Electronic Commerce）是指在计算机互联网的支持下进行的商务活动，随着计算机网络的普及与发展，曾经并不为大众所熟知的电子商务已经逐渐渗透到了各个领域。与传统企业经营模式相比，作为网络经济的必然产物，电子商务掀起了经济领域的一场革命，而它的导入也给企业带来了前所未有的机遇和挑战。对于企业来说，努力压缩成本和扩大市场是永远追求的目标，而导入电子商务恰恰可以帮助企业完成这两个目标。因此，企业应将电子商务提高到战略位置上来，因为电子商务必然会渗透企业管理的各个过程，改变企业运作方式。本文通过分析当前电子商务的特点、发展状态及应用模式，进而延伸到企业如何导入电子商务以及导入电子商务后对企业竞争优势的影响 ，并详细叙述了导入电子商务的困难和对企业的要求。关键词 电子商务竞争优势导入企业 Abstract E-commerce (Electronic Commerce) is the Internet conducted with the support of business activities,With the popularity of computer networks and development Was not known to the public e-commerce has gradually penetrated into the fields.And compared to the traditional business model, as the inevitable product of the network economy, e-commerce set off a revolution in the economic sphere, and its enterprises to import also brings unprecedented opportunities and challenges. For businesses, efforts to reduce costs and expand the market is always the goal pursued, and the import of e-commerce can help enterprises precisely these two objectives. Therefore, e-commerce business should be to a strategic position, because of e-commerce is bound to penetrate the various enterprise management process, change the way enterprises operate. In this paper, by analyzing the characteristics of the current e-commerce, development and application of state model, and then extend to enterprises as well as the import of e-commerce into e-commerce on the impact of competitive advantage, and described in detail the difficulties and e-commerce into the enterprise requirements. Keywords E-commerce ；The advantage of the competion；Leading ；Enterprise 目录 摘 要 I Abstract II 第1章 绪论 1 1.1课题研究背景 1 1.2课题研究意义 1 1.3国内外研究现状 1 1.4研究内容 2 1.5研究方法 2 第2章 电子商务的竞争优势 3 2.1什么是电子商务 3 2.1.1电子商务的起源 3 2.1.2电子商务的特点 32.2电子商务与企业竞争力 4 2.2.1电子商务的竞争优势 4 2.2.2电子商务为企业带来的好处 7 第3章 企业导入电子商务的困难 8 3.1电子商务当前存在的问题 8 3.1.1用户消费观念滞后 8 3.1.2 网络系统的局限性 8 3.1.3交易的安全性存在隐患 8 3.1.4配送问题 8 3.2导入电子商务的制约因素 8 3.2.1商品质量、售后服务和企业信用不能满足用户的需要 9 3.2.2传统交