2016毕业论文例.docVIP

经济管理学院2013届毕业论文 论文题目 御泥坊品牌发展 的微博营销研究 专 业 市场营销 班 级 11级升营销 1班 姓 名 孙 露 学 号 20112803020124 指导教师 马哲明 职 称 讲师 2013年 6 月 5日  [摘 要] 随着微博这一新媒体在国内外的迅速普及并广泛应用，微博正变成最热门、最时尚的互联网应用之一。同时，随着微博人气的不断聚焦，许多企业及机构也意识到微博平台的巨大营销价值。 本文首先介绍了微博营销的基本内容，其中包括微博营销理念及定义，特点和发展趋势以及微博营销的意义，运用市场营销学的相关原理，结合御泥坊品牌微博营销现状和微博营销中存在的问题，针对性的对御泥坊品牌微博进行观察、分析以及同行业竞争者的对比，通过这些内容对御泥坊官方微博出现的问题做出相应的解决方案和策略，最终实现完善品牌营销，扩大推广品牌，增加微博互动粉丝数量，让更多消费者支持、购买、关注御泥坊品牌，提高市场竞争力，能够长期稳定发展。 [关键词] 微博营销 御泥坊品牌 营销对策 [Abstract] With the development of micro-blog, this new media at home and abroad, the rapid popularization and widely used, micro-blog is become one of the most popular Internet applications, the most fashionable. At the same time, with the continuous focusing popular micro-blog, many enterprises and institutions are also aware of the huge marketing value of micro-blog platform. From using the related marketing, first introduces the basic content of the micro-blog and micro-blog marketing, including marketing concepts and definitions, characteristics and development trend and significance of micro-blog marketing, related theory of marketing, combined with the presence of the Royal Square mud brand micro-blog and micro-blog marketing present situation and the problems of marketing, targeted for observation, analysis and the same industry competitors comparison of the Royal Square mud brand micro-blog, make corresponding solutions and Strategies of the Royal Square mud official micro-blog through these problems, make corresponding solutions and strategies, and ultimately improve the brand marketing, to expand the brand promotion, increase the number of micro-blog interactive fans, let more consumer support, purchase, pay attention to the Royal Square mud brand, improve market competitiveness, can have a long-term stable development. [Key