L3 文化环境.pptVIP

ENVORNMENT Objectives Cultural and social factors Political and legal factors Major economic communities Cultural and social factor Culture is a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions. Successful international trade is dependent upon learning about and appreciating other cultures. Important points Cultures and subcultures have a major influence on international business transactions. We all have our cultural baggage which affects international trade. Family units, education, gender roles, family, mobility, and class system are components of