農资公司的发展策略.docVIP

山东工商学院学年论文PAGE PAGE 2浅析俊华农资经营中心的发展策略摘要：伴随着我国农资流通体制由计划向市场的快速过渡，农资生产企业彻底摆脱了旧的农资流通体制的束缚，纷纷进入市场流通领域。在此过程中，以个体经营户为主要形式的农资分销网络格局形成。然而由于诸多因素个体经营户在经营过程中出现了种种问题，本文主要是针对个体农资经营者如何在竞争中发展壮大自己进行一下探究。关键词：农资经营 4p策略 价值链延伸According to the operation of agricultural production material named Junhua center development strategyAbstract：Along with our country agriculture circulation system from the planned to market fast transition, agriculture production enterprise completely out of the old agriculture circulation system of bondage, have to enter the market circulation field. In the process, to individual enter