招商银行08校园招聘英语阅读原题及答案2.docVIP

招商银行08校园招聘英语阅读原题及答案 The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service， like those in production and distribution， must be balanced against other types of investments on the basis of direct， tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate， then investment in