郑州会展业的SWOT分字析.docxVIP

郑州轻工业学院会展经济与实务论文题目 郑州会展业发展现状的 SWOT分析和应对对策 学生姓名 张晨阳 专业班级 信息管理与信息系统学 号 541106040147 院 （系） 经济与管理学院 指导教师(职称) 谢芳 完成时间 2012年11月 15日 郑州会展业发展现状的SWOT分析和应对对策摘 要会展业作为21世纪的新型朝阳产业，越来越受到国内外的重视。郑州作为河南省最具潜力的会展城市，有着许多得天独厚的优势和机会。以郑州国际会展中心的投入使用为标志，郑州会展业进入了快速发展阶段，全国大型流动展荟萃郑州，自主品牌展会迅速成长，形成了初具规模的会展经济体系，初步奠定了中部会展之都的地位。但也存在着劣势和威胁。本文基于SWOT（strengths、weaknesses、opportunities、threats）分析法，分别从郑州会展业的优势、劣势、机会、和威胁四个方面惊醒全面的剖析，其中也将郑州会展业与周边城市的会展业进行比较，总结了问题并提出了解决方案，为了今后如何发展郑州的会展业寻找对策。关键词 郑州会展 SWOT分析 品牌 竞争 Researches on the Development ofConvention and Exhibition Industry in ZhengzhouBased on the SWOT AnalysisABSTRACT Convention exhibition industry which as a sunrise industry in the 21stcentury is receiving more and more attention both at home and abroad .And Zhengzhou as a great potential exhibition city in Henan province with many unique advantages and opportunities Taking Zhengzhou International Convention and Exhibition Center put into use for the mark, Zhengzhou Convention and exhibition industry has entered a stage of rapid development, the large-scale flow exhibition assembled in Zhengzhou, independent brand show rapid growth, has begun to take shape to form the Convention and exhibition economy, preliminary established the central exhibition of all position. but there are also some disadvantages and threats.This paper is based on the SWOT analysis manly to study the exhibition industry in Zhengzhou and come up with some problems as well as proposed solutions by comparing with areas.KEY WORDS convention and exhibition industry of Zhengzhou; SWOT analysis countermeasure目 录中文摘要Ⅰ英文摘要Ⅱ1.引言12.郑州会展业的发展状况13.郑州会展业的SWOT分析1 3.1郑州会展业发展的优势（Strength）13.1.1、会展场馆设施先进13.1.2、展会规模增长迅速23.1.3、品牌展会快速成长23.1.4、会展形式创新拓展23.2郑州会展业发展的劣势（Weakness）23.2.1.会展行业人力资源需求不均衡23.2.2.会展行业岗位职责与工作定额不确定33.2.3.会展行业的激励机制呈现有效性的缺乏33.3郑州会展业发展面临的机遇（（Opportunities）33.3.1 中国会展业的“黄金时代”到来43.3.2 郑州市政府对发展会展业的政策支持43.3.3 中原经济区的建设给郑州会展业带来了前所未有的机遇43.4、郑州会展业所面临的威胁（Threats）53.4.1 国内会展市场竞争日趋激烈53.4.2 外资会展业进入中国市场54.郑州会展业发展的应对对策54.1完善会展基础设施54.2健