电子商务_Credentials_2007.ppt

* * The client, Texas-based Corporation is one of the nations most trusted consumer electronics specialty retailers and a growing provider of a variety of retail support services. Company Description The Client’s senior management identified the web channel and multichannel retailing as a strategic future revenue growth driver and decided to aggressively go after the online market place by leveraging its strong brand name and ubiquitous presence. The goal of the The project was to evaluate The Client’s existing eCommerce presence and find opportunities to increase online channel revenue 700%