广告中模糊语的现象分(英语论文).docVIP

Abstract Abstract: Advertising may be describle as the science of arresting the human intelligence long enough to get money from it. It is clear that advertising has played a decisive role in today’s business world. The issue of whether advertising languages are attractive and persuasive or not has became the point of attention. So thorough and theoretical studies on language features of English advertising helps improve both the understanding and designing of successful advertisements. After a brief introduction to advertising, advertising language, fuzziness and fuzzy linguistics, the the