ACCA考试《P3商务分析》知识辅导6.docVIP

ACCA考试《P3商务分析》知识辅导6 本文由高顿ACCA整理发布，转载请注明出处 　　THE ADAPTABILITY OF STRATEGIC MODELS? 　　by Malcolm Eva ? 　　10 May 2007 ? 　　The Study Guide for Paper P3, Business Analysis, features a number of models to aid Information System （IS） strategy planning. These models can be used to assist in identifying and assessing strategic opportunities, or diagnosing and appraising the current strategic situation. ? 　　Some of these models are known by acronyms, such as the PEST or SWOT checklists. Some are represented as matrices, such as the Boston Matrix. Others are diagrammatic, such as Porters 5-forces or the Value Chain. ? 　　At Paper P3, you should be both familiar with the models in their traditional form, and be able to apply them to different scenarios. Although the textbooks describe what could be called the classical application of models, the value of the models often lies in their flexibility. To illustrate this, two well-known models are discussed in this article - PEST and Value Chain - showing how they can be used to reflect different situations. ? 　　PEST ? 　　PEST （Political, Economic, Sociological, Technological）， also known as SLEPT （including Legal） and PESTLE （including Legal and Environmental）， represents the factors in the wider environment to which an organisation needs to react. The Political, Economic, Sociological, and Technological elements are usually applied at a macro-level, to the world at large. They can, however, be scaled down to show internal, organisational influences on a given target department. ? 　　Table 1, at the end of this article, illustrates the macro and micro-levels of PEST, with examples at an organisational and departmental level, indicating the factors that an analyst may want to examine. ? 　　PEST is not only relevant to environment analyses - it can also be used to help assess the feasibility of a proposal for business change. Thus a business analyst, when considering a solution in a department or division of a company, might perform a PE