4 overview_of_marketing_plan_2.pptVIP

Target Market, Customer Analysis and Positioning was repeated. Bullets were inconsistent. Should IV include Segmentation? Target Market, Customer Analysis and Positioning was repeated. Bullets were inconsistent. Should IV include Segmentation? Target Market, Customer Analysis and Positioning was repeated. Bullets were inconsistent. Should IV include Segmentation? Target Market, Customer Analysis and Positioning was repeated. Bullets were inconsistent. Should IV include Segmentation? Target Market, Customer Analysis and Positioning was repeated. Bullets were inconsistent. Should IV include Segmentation? * Conduct a situation analysis in which information is collected about the market, product, competitors, and any external influences that could potentially affect the direction of the plan. A thorough analysis of the marketplace is the starting point for developing a marketing plan. External Analysis – economic trends, social and demographic trends, technology trends are important factors. Market Analysis - size and growth, regional market/volume importance, market segment analysis, seasonal analysis, consumer data and consumer behaviour/brand loyalty are all important factors to consider. Product Analysis – sales volume, market share, new product activity, level of distribution, and marketing communications are all important factors to review. Competitor Analysis - volume, market share, level of distribution, new product activity, and marketing strategy assessments are important factors. * Conduct a situation analysis in which information is collected about the market, product, competitors, and any external influences that could potentially affect the direction of the plan. A thorough analysis of the marketplace is the starting point for developing a marketing plan. External Analysis – economic trends, social and demographic trends, technology trends are important factors. Market Analysis - size and growth, regional market/volume importance, market segmen