彼岸咖啡商業计划书.docVIP

团队介绍 创业团队：心梦高翔 项目负责人：张林川 联系电话团队成员： 杨诗怡 周伟 张帆 项目名称：彼岸cáfe 注册地址：重庆市沙坪坝区大学城 保 密 须 知： 本商业计划书属商业机密，所有权属于彼岸咖啡有限责任公司所有策划人所有。其所涉及的内容和资料只限于已签署投资意向的投资者以及内部商业策划活动使用。投资者收到本计划书后，应即刻确认，并遵守以下规定： 1、若投资者不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回。 2、在没有取得“彼岸咖啡有限责任公司负责人书面同意前，收件人不得将本计划书内容以任何形式和名义泄露或散布给他。 3、应该象对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。 4、收件人若无意进行本计划书所属项目，请尽快将计划书完整退回。 4、若投资者泄露本商业机密我们将依法追究其法律责任直至其刑事责任，造成损失的将依法要求其赔偿。 商业计划编号：? ?? ?? ?? ? 授权方：彼岸咖啡有限责任公司 目录 1公司概述····························································6 1.1公司概述··························································6 1.2公司宗旨··························································6 1.3公司目标··························································6 2.项目介绍····························································7 2.1项目背景··························································7 2.2产业背景··························································7 3.市场分析····························································9 3.1市场环境分析······················································9 3.2大学生群体分析····················································9 4.营销策略···························································11 4.1价格定位··························································11 4.2销售促进计划·····················································11 4.3日常运营计划·····················································12 4.4营销机会和威胁分析··············································12 4.4.1SWOT分析·······················································12 4.1.2消费者群体分析················································13 5.经营管理···························································20 6.财务································································25 6.1前期投入··························································25 6.1.1咖啡店店面费用················································25 6.1.2装修设计费用···················································25 6.1.3装修、装饰费用················································25 6.1.4设备设施购买费用····