市场营销专业课程设置一览表(中英文对照).docVIP

2012版人才培养方案 市场营销 专业课程设置一览表 课程代码 中文课程名称 英文课程名称 中文课程描述 英文课程描述 管理学 Management 概述管理功能、管理原理和管理技巧；管理与企业；古今中外的管理思想发展史；中外企业管理比较；经济管理体制改革等理论问题。 An introduction to management functions, principles, and techniques， management and enterprises, the history of management thoughts at all times and in all lands, comparison foreign with Chinese enterprises management, reform of economic management system, etc. 微观经济学 Microeconomics 本课程内容：微观经济学的研究对象，需求理论，弹性理论，购买者行为，生产，成本，市场结构，生产均衡，生产要素价格决定和收益分配，一般均衡理论，福利经济，微观经济学理论等。 窗体顶部 Introduce the subject of microeconomics, theories of demand and supply, flexibility, purchasers behavior, production, cost, market structure, manufacture equilibrium, factor-price making, and allocation of revenue, theory of general equilibrium, welfare economics, policies of microeconomics, and so on. 宏观经济学 Macroeconomics 本课程鉴于当今问题的宏观经济学方面的介绍。包括国民收入分析，货币银行学，经济增长和稳定，失业问题，通货膨胀和政府起到的作用。 Introduce the macroeconomics in the context of current problems, national income analysis, money and banking, economic growth and stability, unemployment, inflation and role of government. 市场营销学 Marketing 探讨在市场经济条件下的现代企业应如何分析营销环境，有效地制定和实施市场营销战略和策略；结合企业的市场营销实战案例，说明如何按照市场导向、顾客满意的基本原则，进行市场细分，根据目标顾客的需求进行有效地市场定位，以及如何制定营销组合策略。 Discussing how to analyze the marketing environment effectively set up and conduct marketing strategies in marketing economics. With enterprises marketing examples, this course illustrates how to locate in market and how to work out marketing strategies. 基础会计学 Basics of Accounting 讲解会计学的对象、职能、方法、本质和会计管理的基础理论，资产、负债、所有者权益及收入、费用和利润的内容与基本核算方法。通过教学，学生可以掌握会计学的基础理论与基础知识；理解会计管理的基本知识，为学习后续专业课程奠定良好的基础。 The subject includes functions, methods, management of accounting, assets, liabilities, rights and interests of owners and revenue, costs, profits and basic accounting methods. Through teaching, students can grasp the basis of accounting theory and basic knowledge, understand the basic knowledge of accounting manageme