MULTILE CHOICE.docVIP

MULTIPLE CHOICE Chapter 1—The Global Marketing Imperative 1. Which of the following is NOT one of the forms of international marketing defined in the text? a. Government-owned operations b. Export-import trade c. Joint ventures d. Wholly owned subsidiaries ANS: A PTS: 1 DIF: Moderate REF: p. 4-5 2. Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of: a. Global positioning systems b. Transparent industries c. Televisual optimization d. International marketing ANS: D PTS: 1 DIF: Moderate REF: p. 4-5 3. All the following are true about international marketing except that a. it combines the science and the art of business with many other disciplines. b. management contracts is a form of International marketing. c. international marketing lets go the basic marketing tenets of value and exchange. d. the international marketer is subject to a new set of macroenvironmental factors. ANS: C PTS: 1 DIF: Moderate REF: p. 4-5 4. Which of the following is the best definition of international marketing? a. Planning and conducting economic forecasting in developing countries b. Creating a subsidiary in a neighboring country c. The process of planning and conducting transactions across national borders to create exchanges d. Hiring employees from other countries to assist with advertising messages ANS: C PTS: 1 DIF: Moderate REF: p. 5 5. According to the text, international marketing differs from domestic marketing in three substantial ways. What are the three differences that marketers must take into account when conducting business internationally? a. Distance, products, and ideas b. Threats, exceptions, and tolerance c. Postage rates, telephone signals, and personal contact d. Different laws, cultures, and societies ANS: D PTS: 1 DIF: Difficult REF: p. 5 6. Which of the following statements is NOT true when describing the role of and the effect of international mark