c顾凡--华天大酒店知名度及服务质量调研策划方案.docVIP

华天大酒店知名度及服务质量调研策划方案 策划人：顾凡 策划时间：2013年5月 目录 调研目的···································1 调研对象···································1 调研内容···································1 调研项目···································1 调研方法···································1 调研经费···································2 调研组织及人员安排·························2 调研时间安排·······························3 附：调查问卷····································4 一、调研目的 长沙华天大酒店始建于1985年，是湖南省首家五星级酒店。通过本次调研，将对华天大酒店的品牌知名度和消费者对华天酒店的服务质量进行调查和研究。 二、调研对象 （一）18-60岁消费人群 （二）入住过华天酒店的消费者。 三、调研内容 （一）了解华天酒店的品牌影响力和美誉度