本科毕设论文—海南航空品牌竞争战略研究.docVIP

本科生毕业论文（设计） 题 目 海南航空的品牌竞争战略研究 　 学院专业 学生：指导老师：摘要：关键词： Hainan airlines’ brand competitive strategy research Business Administration Student:Li Long Adviser:Kang Bo [Abstract]:As the market competition and the development of science and technology,differences between the products become more and more homogeneous,the competition among enterprises tents to form the product into the competitive brands,whether it has a competitive brand is increasingly become the key to defeat the enemy.Civil aviation is the most modern means of transportation and the important basic industry of national economy .As an innovation and development of the industry,civil aviation with its unique advantages a strong impetus to the country’s development and progress,the level of development of civil aviation is an important indicator of economic and social prosperity,in a sense,represents a country’s comprehensive strength and competitiveness. China, as a?large developing?country, in the face?of industrialization, information technology, urbanization, marketization?and internationalization?in-depth development?of the new?situation and new tasks, we must?put?the?development of civil aviation?reform, opening up?and modernization?of the?strategic position?to?The guidance of?scientific concept of development, overall planning, and vigorously promote?efforts to achieve?power?by the?civil?power to ahistoric leap in?aviation,?so that in?building a moderately prosperous society and accelerating?the socialist?modernization process?to play a more?prominent role. Civil aviation?industry is a?high-risk,?slow?recovery of?the industry.?Asthe special nature of?the industry, coupled with?long-term survivalunder the umbrella of?the planned economy, Chinas?civil?aviation industry?a big impact?by the?WTO, compared to well-known?companies?with the international?civil aviation?lags far behind,?less competitive.After accession to the WTO, Chinas civil aviation in