国贸英语chapter 7--text--交易前准备、市场调研和制定销售计划.docVIP

Unit 7 Preparation, Market Research, and Making a Sales Plan 交易前准备、市场调研和制定销售计划 Exporters, importers and forwarders(运输商) have a lot to do in order to compete effectively in foreign markets. This article shows how a company checks its resources, finds out what demand there may be for a product or service and keeps itself well informed through market research and market analysis. The strategy and tactics(策略) for making and operating a sales plan also going to be explained. 为了在国外市场上更有效地竞争，出口商、进口商和运输商要做很多准备。本文展示一个公司如何核算它的资源，怎样发现某一产品或服务的需求情况，以及如何通过市场调研和分析使自己信息灵通。文章还将阐述制定和执行销售计划的策略和