2013论旅游目标市场.docxVIP

旅行社经理毕业论文论旅游目标市场黑龙江工程学院昆仑旅游学院10旅本2班 孙茂苍二〇一二年十二月二十二日旅行社经理毕业论文摘要： 按年龄区分，可将游客分为少年，青年，中年，老年四种游客类型。根据他们的喜好以及年龄特点给予安排不同的服务和旅游目的地。根据游客不同的收入和经济追求划分旅游目的地，可更加有利于旅行社的经营，能创造更高的效益，同时也能利用低端收入人群弥补旅游淡季的冷清。旅游是一件可以让游客心里得到放松的活动，也是一种学习的途径。但若旅游致使游客的经济负担，想必也没人会买自己的旅游产品，让旅行社也陷入尴尬的境地。所以，要根据人群收入的情况去划分出不同的旅行目的地，可保证旅行社所推出项目的正常运转。不同的地域，不同的宗教，不同的文化共同制约着旅游活动的正常进行，只有细致的掌握各地域各民族的微妙的不同处，才能保证工作有条不紊的进行下去。旅行是一种哲学，大千世界通过旅游的开发，其中的精髓就会完完整整展现给游客。提高人的审美高度，通过外界的学习，可提高人的生存能力。关键词：人群 目的地 目标市场Travel agency manager graduation thesisAbstract: By age to distinguish, the tourists are divided into young, young, middle-aged and old four types of tourists. According to their preferences and age characteristics to arrange different services and tourist destination. According to the tourists of different income and economic pursuit of divided tourist destination, but more conducive to travel agency business, can create higher efficiency, at the same time also can use low income people make up tourism off-season cold and cheerless. Tourism is a can let visitors heart get relaxed activities, is also a kind of study way. But if the tourists tourism economic burden, will be no one will buy their own tourism products, let the travel agency also gets stuck in the embarrassing situation. So, according to the situation of the income to divided into different travel destination, can guarantee travel out of the normal operation of the project. Different regions, different religions, different cultural common restricts the normal tourist activities, only careful control of all ethnic groups of regional subtly different place, can ensure that the work in an orderly way to proceed. Travel is a kind of philosophy, wide through the tourism development, the essence of which will show visitors here. To improve peoples aesthetic height, through the external learning, it can improve peoples ability to survive. Keywords: the crowd destination target market目 录摘要····················································（2）关键词······················