14research.pptVIP

Part Two Developing marketing opportunities and strategies发展市场的机会和战略 Chapter Four Marketing research and information systems At a glance Define the marketing information Explain the importance of information to the company system(MIS) and discuss its parts Components of a marketing information system Criteria of good marketing research Decision support systems for marketing management Outline the steps in the marketing research process Compare the methods of collecting information Demand measurement and forecast 定义市场信息解释了信息的重要性，公司系统（MIS），并讨论其零件组件的营销信息系统良好的市场调研标准市场营销管理决策支持系统纲要在营销研究过程的步