15-16behavior.pptVIP

Part Two Developing marketing opportunities and strategies 发展市场的机会和战略 Chapter Five Consumer markets and consumer buyer Behavior 消费市场和消费者的购买行为 Buyer Decision Making .A model of buyer买方决策。一个买方模型 Influences on consumer buying behavior对消费者购买行为的影响 Stages of the buyer decision process买方阶段决策过程 Simple Response Model简单的响应模型 Model of Buying Behavior Cultural Factors文化因素... Social Factors Personal Factors Influences on Consumer Behavior Age and Family Life Cycle Stage Young Middle-Aged SRI International Values and Lifestyles (VALS) typologySRI国际公司的价值观和生活方式（生活型态）类型学 VALS2 clas