玉溪旅游市形象分析.doc

HYPERLINK PAGE PAGE 1 玉溪旅游城市形象分析 [摘要]：在滇西区域旅游发展的形势下，玉溪的旅游城市形象被淹没在了区域的大潮中，玉溪的旅游城市形象也成为玉溪旅游业发展的瓶颈，如何才能让玉溪的旅游城市形象能打破区域旅游的限制，脱颖而出。本文从TCIS为理论基础分别从理念识别、视觉识别、行为识别对于玉溪的旅游城市形象进行了初步的分析。 [关键词]：玉溪；城市旅游；旅游城市形象 Exploration on image of Yuxi as a tourism city [Abstract] : The tourist city image of Yuxi city being drowned under the situation of the booming development of western regional tourism, and it has become the bottleneck to the tourism development of Yuxi, so, we should think about the problem about how to break the regional travel restrictions to outstanding the tourist city image of Yuxi. Ba