CH中山大学吴柏林教授Kotler营销管理第版绝密资料.pptVIP

1-* PowerPoint byMilton M. PressleyCreative Assistance byD. Carter and S. Koger Copyright ? 2003 Prentice-Hall, Inc. 1-* PowerPoint byMilton M. PressleyCreative Assistance byD. Carter and S. Koger 1-* Chapter 1 Defining Marketing for the 21st Centuryby PowerPoint by Milton M. Pressley University of New Orleans 1-* The future is not ahead of us. It has already happened. Unfortunately, it is unequally distributed among companies, industries and nations. Kotler on Marketing 1-* Chapter Objectives In this chapter we will address the following questions: What is the new ec