苹果咖啡I设计论文.doc

本科学生毕业论文（设计） 题目 苹果咖啡VI设计 系别 美术系 专业 艺术设计广告与网络方向 学生姓名 XX 学号 0781023 指导教师 孙蓉 职称 教师 论文字数 2680 完成日期 2011 年 4 月 18 日 苹果咖啡VI设计 姓名：XX，系别：美术系 摘 要：VI是企业的视觉识别系统，指将企业深沉的精神、文化、信仰和哲学进行视觉化的体现，实现企业视觉信息传递的各种形式的统一化，亦称具体化、视觉化的传达形式，根本的目的是对企业的所有视觉信息传达实行统一规范。 VI包括视觉基本要素和视觉应用要素，通过具体符号的视觉传达设计，直接进入人脑，留下对企业的视觉印象。通过企业或品牌的统一化、标准化、美观化的对内对外展示，传递企业或品牌个性。 企业标志在今天激烈的市场经济社会中扮演者越来越重要的角色，同行业的企业激增，竞争更加体现在“高、精、尖”领域，如果企业要在竞争中取胜，除了拥有优质廉价的商品和高超的技术外，更为关键的环节在于企业能否独具慧眼地塑造个性鲜明、信誉良好的企业形象。 关键词： VI；视觉； 企业形象； 标志 Apple coffee VI design Name: XXXX , department: Fine Art Department Abstract: VI is enterprise’s visual identity system, referring to the visual reflection of enterprises’ spirit, culture, belief and philosophy and so as to realize the unification of different forms of visual information transformation in enterprise. It is also regarded as specific and visual form of transformation .The basic goal of VI is to implement standard regulation to all visual information of enterprises. VI consists of visual basic elements and application elements. By specific symbols visual communication design, it directly goes into people’s brains and gives. People the visual impression of enterprise. By united, standard and beautiful in-and-out display of enterprise or brand, VI conveys its characteristics to the public. In today’s society of stiff market economy, the Enterprise mark is playing an industry, the competition lies more in the realms of the high-grade, precision and advanced. If Enterprises want to win in the face of stiff competition, they not only should obtain the first-rate commodities and advanced technique, but more importantly, focus more o