双语阅读：高端奢华的定制旅游正在开拓国内市场.pptxVIP

　Waking up inside an enormous tent in the Sahara Desert in Morocco, you are unlikely to miss any of the luxuries that come with a top-end hotel suite. Privatebodyguards patrol the area with guns to ensure that you arent attacked by wildanimals. This reflects a new trend in luxury travel. 　Chinese people with deeppockets are increasingly enjoying such kinds of trips around the world, with many preferring to visit places that are less frequented by others. 　Popular destinations include the Arctic and Antarctic poles, that could cost between 120,000and 250,000 yuan ($20,000-40,100) per person, and Tanzania and Kenya in East Africa where wild animals are in abundance. 　Those who prefer luxury tours are very rich and tired of ordinary destinations. They like the Sahara Desert tours,says Cao Xia, a senior tour adviser to Abercrombie Kent China, an arm of a Western global high-end luxury tour operator. She recently accompanied a group ofChinese tourists to Morocco. 　According to Cao, such tours arent just about extravagant accommodation and food. People get to know about local cultures and lifestyles in a way that feels more authentic. 　Yang Mengyue, a publicity managerfor the Chinese marketing consultancy HH, says high-end customers demand self-fulfillment, be it through leisurely trips or vigorous adventure travel. HH is a high-end brand of C, a major travel website in China. 　Other than big foreign companies that focus on luxury trips, there are many domestic tour operators and online agencies that offer them as well. 　Yang says these customers are mostly multimillionaires aged between 40 and 55, many ofwhom are company executives, private entrepreneurs and celebrities - some even with their own aircraft. 　HH is offering an 80-day luxury tour aroundthe world starting from February, at 1.25 million yuan per person, covering dozens of UNESCO World Heritage sites. 　About 10 seats were purchased immediately after the company announced the offer. 　Customers of luxury tours