乔布斯创新的秘密2.pptVIP

Steve Jobs thinks visually about presenting ideas, products, and information. * In Apple’s design world, simplicity is the elimination of clutter. The same holds true for a Steve Jobs presentation. * * If information is presented verbally, your audience will remember 10% of the information. Attach a picture and retention goes up to 65%. * Text and images are so much more interesting than bullet points alone. * One More Thing… Don’t let the bozos get you down * Innovation takes confidence, boldness and the discipline to tune out negative voices. ? * ?Imagine how one young man with big dreams must have felt when he heard the following.? ? Of course, these statements were all directed at one time or another to Steve Jobs. * ? ? * ? Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life. * * ? The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal, Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply said, “I came up with a name for our company—Apple.” Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fit perfectly. * Steve Jobs creates new ideas precisely because he has spent a lifetime exploring new and unrelated things—seeking out diverse experiences. Jobs hired people from outside the computing profession, he studied the art of calligraphy in college, meditated in an Indian ashram, and evaluated The Four Seasons hotel chain as he developed the customer service model for the Apple Stores. Look outside your industry for insp