国际商务_英文课件Chap001.ppt

International Business 7e by Charles W.L. Hill Chapter 1 Globalization What Is Globalization? The world is moving away from self-contained national economies toward an interdependent, integrated global economic system Globalization refers to the shift toward a more integrated and interdependent world economy 转向一个更为一体化与相互依存的世界经济。 Globalization has two facets: 1) the globalization of markets 2) the globalization of production The Globalization Of Markets The globalization of markets refers to the merging of historically distinct and separate national markets into one huge global marketplace 市场全球化是把历史上独特的和分离的国家市场合并为一个巨大的全球市场。 In many industries, it is no longer meaningful to talk about the “German market” or the “American market” Instead, there is only the global market 麦当劳的汉堡、可口可乐饮料，星巴克的咖啡，IKEA（宜家）的家具在向世界提供标准化的产品。 The Globalization Of Markets Falling trade barriers make it easier to sell internationally The tastes and preferences of consumers are converging on some global norm 不同国家中消费者的嗜好和偏爱正在趋同于某些全球标准 Firms help create the global market by offering the same basic products worldwide 通过向世界提供标准化的产品，企业正帮助创立一个全球市场 Classroom Performance System The shift toward a more integrated and interdependent world economy is referred to as a) economic integration b) economic interdependency c) globalization d) Internationalization 最为全球化的市场不是消费品市场，而是工业品和原材料市场，因为它们能满足全世界普遍的需要。 The Globalization Of Production The globalization of production refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production like land, labor, and capital Companies compete more effectively by lowering their overall cost structure or improving the quality or functionality of their product offering 以波音公司最近的商用喷气式客气波音777为例，8个日本供应商制造机身、机舱门和机翼的零件；一个新加坡供应商制造起落架前轮的舱门；3个意大利供应商制造机翼的阻力板。 Classroom Performance System Classroom Performance System The Emergence Of Global Institutions Institutions are