试论广西刘姐旅游形象的形成(定稿).docVIP

试论广西刘三姐旅游形象的形成 广西 河池学院经济与管理系 杨辉强 【摘要】广西作为我国的一个旅游大省，拥有丰富的旅游资源，然而广西却一直缺少一个鲜明的旅游形象，旅游者对广西的旅游形象是比较模糊的。笔者认为，广西应该依托桂林山水、北海银滩等高品位的自然旅游资源，树立刘三姐旅游形象，为广西旅游旅游业的发展提供理论参考和实践建议。 【关键词】刘三姐；旅游形象；形成 On the Formation of Guangxi Sanjie Liu Tourist Image 【Abstract】 As an attractive tourist destination in China, GuangXi Porvince is endowed with rich and diversified tourist resources. However, the absence of a distinct tourist image only leaves a vague impression for those who havent been there. The author of the article thinks GuangXi should emphasize its typical and most famous natural resources such as Guilin Lan