毕业设计（论文）-安徽茶叶行业的发展.docVIP

摘要 茶叶是世界上仅次于水的饮料，茶叶不仅与人的生活息息相关，而且茶产业逐步成为农民增收，财政增收的主要来源之一。随着我国经济发展全面走向开放，逐步融入全球经济一体化的潮流，作为我国传统产业的茶叶产业面临着国内、国际两个市场的竞争。茶叶产业化是茶叶经营制度和农业产业化的又一次创新。茶叶产业化是茶业发展的必然趋势。本文运用茶叶产业化和市场营销理论，通过对安徽省茶叶产业的现状的深入了解，分析了茶叶产业化的内涵和特征，构建了茶产业化发展的模式。在此基础上，对如何推进安徽茶叶产业化等问题进行了理论分析，并提出了茶叶产业化建设的若干对策，为决策部门和管理者发展茶业提供参考，促进茶业发展和茶农致富。 关键字:安徽省；市场营销；茶叶产业化 Abstract Tea is a kind of second-place drink compared with water in the world. It is not only closely bound up with peoples daily life, but has also has become the main source of peasants income and finance. The opening of Chinese economy is in full swing, which is incorporating into the waves of global economic integration. Tea industry as one of the traditional industries in China is confronting challenges both from home and broad. Industrialized tea industry is a kind of creation of tea commercial management pattern and agriculture industry transition. Industrialized tea industry is the inevitable trend of tea industry development. With the studying and deep-going understanding of the current conditions of the Anhui Province industrialized tea, this abstract applies industrialized tea industry theory and marketing theory for the purpose of analyzing features and connotations of industrialized tea industry and constructing some kind of model of industrialized tea industry development. On this basis, the thesis theoretically and positively studied the problem of how to promote industrialized tea industry of the Anhui Province, then gave some suggestions over the building of industrialized tea industry in order to provide the department of policy decision and managers with reference and then promote the development of tea industry and help the peasants who plant tea become rich. Key words: Anhui Province; Marketing; Industrialized tea industry 目录 摘要·············································································I Abstract········································································II