MHWorldCupMPRPlan课程.pptVIP

2009 Omega Mission Hills World Cup Mission Hills PR Promotion Plan World Cup Promotional Activity Timeline 2009 Key Messages MH Interview Schedule MH Press Release Schedule World Cup MH Creative Key Visual Outdoor Promotion: Billboards Outdoor Promotion: Lamp Posts Advertorial/Advertising Plan HK China Broadcasters TV Promotion Pre-Event Back Up PR Master Plan “Official” Media List MH-Invited Media List TITLE TITLE Prepared by the Mission Hills Marcom Department August 2009 2008 2009 Aug Sep Oct Nov Dec Jan Feb Jul Jun May Print Advertising Campaign (Hospitality, Image) Outdoor Promotion Campaign Congratulatory Billboard Campaign Advertorials, Press Releases, Interviews for China / Int’l media Special TV Features Event Coverage Highlights TV Print Outdoor Below-the-Line Promo Launch “Long-Term Commitment” – The selection of Mission Hills as long-term host of the OMHWC is acknowledgment of golf’s bright future in Asia, especially China. China is the world’s fastest growing economy, and the place where the vast majority of golf course construction is taking place today. It has gone from one modern golf course in 1984 to more than 300 today, with hundreds more being planned / built. Through various initiatives, Mission Hills is leading this charge. “Asia is the Future…” – Golf’s growth is stagnant in the West. As such, most within the industry believe Asia holds the key to the sport’s future growth. The Olympic bid will assist with fostering this growth, as it will legitimize the game in the eyes of many Asian governments, opening the flood gates to greater funding. Mission Hills is an essential lynchpin to the game’s connection between East and West. “International Goodwill” - Mission Hills role as long-term host of an event as prestigious as the Omega Mission Hills World Cup provides it a platform to promote the growth of golf in China and foster international goodwill. The tournament will showcase China’s continued transformation and rise to global sporting pro